Merchant Accounts For Online Motorsports Retailers
Friday, December 12th, 2008Just as the sporting goods retail industry has been taken hostage by wholesale prices from internet vendors, motorsports retailers are feeling the pinch. At the same time, online merchants like the streamlined nature of a uni-dimensional sales atmosphere. Just as sporting goods stores will never be ran out of business by their online competitors, there is and will always be a need for corner retailers for the everyday needs of the motorsports enthusiast.
Since their inception, dealers were their own parts source; their parts counter personnel were the authority on filters, tires, gear and oil. The great thing was/is that these are the guys you see at the tracks, some customers race with on the weekend and have good knowledge of local conditions and vendor support. The downside of the parts and apparel business is that dealers aren’t consignment shops and owners and management are faced with forecasting the next year’s business based on a mix of last year’s hot products, cleaning out the mispurchased inventory and what’s hot for the next year. To make matters worse, it’s always difficult for a dealer to stock parts for make of machinery that they don’t represent. When manufacturers have problems, or one particular product line is down, well, then showroom traffic and subsequently the parts take the biggest hit.
Enter online parts warehouses. We all know how it works; few online parts superstores actually stock parts, however some do and the ones that do, can offer an awesome buying experience for the consumer. Basically, most sites will negotiate a wholesale purchasing contract with a distributer that has several warehouses for parts distribution, then upload their entire available inventory onto their website. These types of businesses can and usually are ran out of someone’s home office, living room or garage. Not as glamorous as the flashy website, but usually they get the job done. The upsides to buying your parts this way is that you can research exactly what you want, shop price without having to haggle or negotiate and not have to leave your house. We all know this. The next step to this evolution is international ordering. The US sets the standard for commercial research and development for the motorsports industry’ from motorcycle and ATV to auto and the snowmobile industry.
When it comes to the development of parts, testing and proving and marketing and promotion no other nation brings products and hop up services to the world like we do. The reality now is that online vendor’s customer bases are worldwide. The demand for suspension services, motor rebuilds, trick parts and manufacturer/retailer only parts and apparel is high overseas. Unfortunately, internet based businesses are being gouged by banks and processors for high discount rates, because this type of activity is looked upon as high risk. In fact, internet only parts and apparel sites are high risk, so the increased risk and rate hikes might drive up the prices of the low cost products and services everyone loves. Traditional banking today is under the same revamping process that the motorsports parts industry has just undergone. With international orders becoming more conventional international banking is taking the edge off many frustrated yet savvy internet based merchants.
International, offshore merchant accounts offer multicurrency processing, third party fraud scrubbing and virtual terminals for these businesses to keep their businesses that operate on somewhat of a tight budget a needed break to continue to offer the same quality for the price. Merchant service providers are in a unique position to source banks that work well in certain regions that may be more popular for a particular business; as well, certain merchant service providers specialize in specific types of industries. It’s just as important to use a processor or merchant service provider with a portfolio that resembles your industry. This can be helpful because they’ll be in tune with your sales cycles, busy times of the year and types of chargebacks that you may get, what is causing them and how to handle them.
Jennifer Loganathan is the President and CEO of Stradafee Limited. Stradafee is an electronic payments company as well as an eCommerce and Internet merchant account provider. Merchant accounts make it possible for businesses to provide online credit card processing For more information on credit card processing visit http://www.stradafee.com