Myla was founded in 1999 as a lifestyle concept offering a beautiful collection of luxury lingerie, sleepwear, swimwear and an exclusive range of bedroom accessories. The aim was to allow women to indulge their love of luxury in every area of their life including the bedroom, and empower them to look and feel sexy and beautiful.

The first Myla boutique opened in Notting Hill, London’s hippest district and the brand’s reputation grew rapidly. Uniquely, Vogue featured the brand every month for the first year. When Kate Moss found out she was pregnant, she rushed to Myla for bespoke lingerie. And Myla’s famous Myla’s Lace & Freshwater Pearl G-String gave Sex and the City’s Samantha a moment for reflection.

In addition to their luxury lingerie, Myla became renowned for their exclusive selection of innovative Toys. Created by world-leading designers, Myla’s toys graced the front pages of national newspapers and were featured in design exhibitions around the world.